The Ames Community School District is in the midst of a rebrand. It is not just a rebrand that conjures up ideas of marketing techniques including changing logos (although that is part of it), but a change in the status quo of how the District conducts business. Branding is much more than just colors and fonts. It’s how people respond to your organization. It’s the style, voice, and reputation that an institution holds in the public. In other words, a brand carries an emotional weight.
Rebranding happens for a variety of reasons. One of the most common is the result of a leadership change. This summer marked Superintendent Jenny Risner’s one-year anniversary in Ames. The year has been memorable on a number of fronts but was the beginning of a fresh-eyes assessment on how the Ames Community School District operates both internally and externally, from buildings, classrooms, and our community. …
