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Articles from July 2019

New Logo and Brand Standards

New Logos

In April 2018, the Ames community overwhelming approved a bond referendum for a new high school. With the design of the new Ames High School underway, now was a prime opportunity to assess the “Ames High” brand. 

Through our evaluation of the brand, we quickly realized that Ames High brand had no brand standards or proper file formats associated with it. Brand standards are a set of guidelines for the colors, graphic elements, logo specifications, and fonts that comprise a brand. In essence, they are the glue that holds a brand together. Without those, it is difficult to regulate how our brand is used and we often see the inconsistent application and an overall diminished brand. For example, a walk-through of Ames High showed three different secondary mascot logos being used in a variety of ways. Through our evaluation, we also quickly realized that our elementary schools, as well as Ames Middle School, would benefit from a solid identity. 

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New Fellows Elementary Principal

Lana LaSalle Fellows Elementary

We are pleased to announce Lana LaSalle as the new principal of Fellows Elementary School starting in the 2019-2020 school year. LaSalle has served as an elementary principal in the Bettendorf Community School District since 2012 and has vast knowledge in the areas of math and literacy curriculum. She has also been instrumental in providing professional development opportunities for staff in her district. 

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Phases of Construction

Phases of Construction

On June 3, members of the school board and district administrative staff took a moment to celebrate years of design at the official “groundbreaking ceremony” for the next Ames High School. Just over a year since the Ames community approved a bond referendum for the building, the moment marked the end of design and the beginning of what will be a 3-year construction project to build the next Ames High School.

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Juicebox Interactive