The Iowa School Public Relations Association (ISPRA) held their annual communication awards the evening of Thursday, April 25. The Ames Community School District submitted materials in 8 of the 22 competition categories that included Bond Campaign, Excellence in Writing, Infographic, Magazine, Social Media, and three Video categories.
As a local chapter of the National School Public Relations Association (NSPRA), it is a policy that another state score the submissions based on rubrics, and this year the Arizona chapter judged the Iowa submissions.
The rubric for each submission looks at design, clarity and focus, writing quality, how the pieces are evaluated, and overall effect. When averaged together, if a submission scores between 1-2, they earn an Award of Merit. Scores between 3-4.9 earned an Award of Excellence. Top scores of 5 out of 5 earned the top honor: the Blue & Gold Award as the best in the state.
The Ames Community School District won two Blue & Gold Awards as best in the state for the Amazing Magazine (magazine category), and the Bond Campaign for the high school that led to an 84% approval of the bond referendum in April 2018. You can see all of the results on the ISPRA website, and below is a recap of how Ames performed.
Iowa School Public Relations Association:
Print Newsletter – Amazing Magazine Vol. 4 and 5 – Blue & Gold Award
Bond Campaign – The Future of Ames High – Blue & Gold Award
Excellence in Writing – Advocate. Listener. Social Worker. Life Saver. – Award of Excellence
Infographic – Ames CSD Brand Standards – Award of Excellence
Social Media – Facebook page – Award of Excellence
Video (short) – Running with Nigel – Award of Excellence
Video – Amazing Grace Lemonade Race – Award of Excellence