The Iowa School Public Relations Association (ISPRA) held their annual communication awards the evening of Thursday, April 19. The Ames Community School District submitted materials in 8 of the 20 competition categories that included Bond Campaign, E-Newsletter, Excellence in Writing, Magazine, Social Media, and three Video categories.
This year, there were entries from 20 different school districts. The Ames Community School District won two Blue & Gold Awards as best in state for the Amazing Magazine (magazine category), and the district’s Facebook page (social media category). Ames was also awarded the prestigious Department of the Year award based on the quality of work across many categories.
As a local chapter of the National School Public Relations Association (NSPRA), it is policy that another state score the submissions based on rubrics, and this year the Oklahoma chapter judged the Iowa submissions.
The rubric for each submission looks at design, clarity and focus, writing quality, how the pieces are evaluated, and overall effect. When averaged together, if a submission scores between 6-9.9, they earn an Award of Merit. Scores between 10-15 earned an Award of Excellence. Out of that pool, the top scored submission earned the top honor: the Blue & Gold Award as the best in the state. You can see all of the results on the ISPRA website, and below is a recap of how Ames performed.
Iowa School Public Relations Association:
2018 DEPARTMENT OF THE YEAR
Print Newsletter – Amazing Magazine Vol. 1 and 2 – Blue & Gold Award
Social Media – Facebook page – Blue & Gold Award
Bond Campaign – Physical Plant and Equipment Levy (PPEL) – Award of Excellence
E-Newsletter – Ames CSD District Newsletter – Award of Excellence
Excellence in Writing – Official Statement Relative to the AHS Band and Student Body – Award of Excellence
Video (short) – Do Nothing Plan – Award of Excellence
Video (series) – Physical Plant and Equipment Levy – Award of Excellence
Video – The Future of Ames High – Award of Merit