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Articles from March 2019

Industrial Technology Projects

Industrial Technology Projects

The Ames High industrial technology department offers a variety of classes that consistently produce outstanding projects. The department as a whole provides courses in Woodworking, Metals, Robotics, and CAD. Under the guidance of teachers Michael Scaramellino and Kent Jahn, students have access to a range of materials and equipment, with tool safety being a primary focus for both teachers. Many of the classes are guided through projects, but as students progress in proficiency, they have the ability to self-guide on projects they pick. With CAD software, a laser engraver, plasma cutter, and an arsenal of woodworking equipment, students are consistently churning out amazing projects from wood boxes, cutting boards, coasters, and a variety of amazing scrap metal projects.

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Rebrand and Online Apparel Store

Rebrand Graphic

In April 2018, the Ames community overwhelming approved a bond referendum for a new high school. With the design of the new Ames High School underway, we felt that now was a prime opportunity to assess the “Ames High” brand.

Brand Standards:

Through our evaluation of the brand, we quickly realized that Ames High brand has no brand standards or proper file formats associated with it. Brand standards are a set of guidelines for the colors, graphic elements, logo specifications, and fonts that comprise a brand. In essence, they are the glue that holds a brand together. Without those, it is difficult to regulate how our brand is used and we often see inconsistent application and an overall diminished brand. For example, a walk-through of Ames High showed three different secondary mascot logos being used in a variety of ways. Through our evaluation, we also quickly realized that our elementary schools, as well as Ames Middle School, would benefit from a solid identity.

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Juicebox Interactive